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The Importance of Colour

Most of us want to print in colour but sometimes there is a perception that it is too costly. While printing in colour is a few pennies more it can actually save you money and it can help your sales people sell more.

Colour helps customers remember selling points, managers communicate better, and what does it cost when a co-worker misses a critical procedure?

The chart below illustrates the influence of colour.

Why Businesses use Colour Prints

An independent study published by Psychology Magazine found that businesses improve the effectiveness of their communication as shown in the following graph:

Graph - colour 

 Read more on HP's findings on the Importance of Colour.

How Do you Protect Against the Overuse of Colour

Colour can be overused so how do we gain all of its benefits and yet control our costs? Ribbon Encore can help you in several ways. First, we assist you in picking the right equipment that best serves your needs. Then we can help you install and set up your equipment. Lastly, we can provide you with software that helps you control your print environment to get the best return on your investment.

Please Contact Ribbon Encore for more information.


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The Importance of Colour
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